On this episode, Lizette and Scott talk with Jennifer Epperson of Moody Radio. Jennifer discusses how Moody Radio uses research to help in their mission of helping people take the next step in their relationship with Jesus Christ.
“People were giving us their trust, and in return, we needed to be giving them what they said that they needed and wanted. In our case, it was a Biblical world view and spiritual inspiration. We have a sacred trust with our listeners and that’s what we take away from the study.”
“You bring the information of research into the plumb line of your mission, and you make the necessary adjustments to ensure that your mission, and the way you’re doing things, and the expectations of the listeners come into line.”
(See the full transcript for the episode –with links–on next page)
Dr. Jennifer Hayden Epperson is Director of Research and Learning for Moody Radio. Dr. Epperson started her radio career in her home state of Rhode Island, worked as a station manager in Connecticut and Florida, and was host of TWR’s Women of Hope. She studied French literature and music in college, earned a graduate degree in broadcast management, and then an EdD in organizational leadership from Nova Southeastern University. She serves on the NRB Radio committee and has taught college courses in radio and leadership. She and her husband, Jack, a radio engineer, enjoy their pug dogs and like to travel and serve with ministry organizations.