By Carol Pipes
Response to Lifeway Films’ simulcast of “The Insanity of God” film last fall has prompted encore simulcasts, March 22 and 26.
The feature documentary produced by the International Mission Board and Cooke Pictures and distributed by Lifeway Films tells the story of missionaries Nik and Ruth Ripken.
After the death of their son, the couple traveled to 72 countries into the depths of the persecuted church to find out if God actually makes a difference in difficult places. The film is based on a best-selling book of the same name released by the B&H Publishing Group.
Lifeway Films’ Trent Myers said the large turnout for the first simulcast in November and requests for more showings led to the additional simulcasts this spring.
“We’ve had a number of requests from church leaders asking how they can share the film with their churches,” Myers said.
“This film impacted so many lives last year when it released in theaters, and we want to continue creating new opportunities for churches to share the Gospel,” Myers said.
“‘The Insanity of God’ simulcast is the perfect way for churches to do this by inviting individuals throughout their communities in for a free movie night and popcorn.”
The film, which released in theaters for a one-night only event, Aug. 30, was a surprise hit, coming in at number one in per-theater average. With many theaters sold out for the premiere, a second night was quickly scheduled. Ticket sales for the film’s two-night theater showings last fall reached $1.1 million.
“With all the different types of digital media consuming our lives these days, there’s no better way of sharing the story of Jesus than through the medium of film,” Myers said. “The Ripken’s story is so challenging and uplifting and we believe it has the potential to change lives all over the globe.”
Churches and individuals can register for the March 22 and 26 simulcasts at Lifeway.com/InsanityofGod.
CAROL PIPES (Carol.Pipes@Lifeway.com) is director of communications for Lifeway Christian Resources.