Ministry changing research that is intentionally practical
Research is only valuable if the results help you make decisions. So LifeWay Research shapes studies that identify insights to help you increase the relevancy and effectiveness of your ministry and your connection to donors.
We offer research solutions in four main categories.
MINISTRY IDENTITY
- Develop your “brand vision” – defining the aspirations of your brand
- Measure actual brand perceptions among supporters
- Analyze gaps – identifying areas where your vision is not being communicated effectively
- Identify key characteristics about your donors for profiling and targeted communication strategies
- Discover the experiences that matter most to donors
- Identify opportunities to increase donor commitment and lifetime value
MINISTRY EXPERIENCE AND IMPACT
- Measure the impact that your ministry is making
- Identify areas of improvement/enhancement for ministry offerings
- Identify new ministry opportunities (programs, products, services, etc.)
MOBILIZATION
- Quantify why your ministry is needed
- Identify the gaps between needs and participation
- Start conversations and identify messaging elements that motivate people to take action
Interested in exploring a research study focused on your needs? Contact us at research@lifeway.com