Scott McConnell – Executive Director – 
Scott McConnell has researched the needs and preferences of church leaders, laity, and the unchurched for LifeWay Christian Resources for over 20 years. His in-depth studies and national polls have generated relevant insights on today’s church and culture.
Scott received a Bachelor of Science in Economics degree in Marketing and Strategic Management from the Wharton School of the University of Pennsylvania. He was mentored in sound survey methodology and actionable decision-focused research as an associate project manager at NAXION, a Philadelphia based research and consulting firm. This research included segmentation, satisfaction and product development research for Fortune 100 telecommunications and utilities companies.
For 10 years, Scott has led LifeWay Research’s national polling that regularly measures the views of Americans and Protestant pastors. His team’s studies for ministries and business that serve churches have also tested new product ideas, measured the health of churches and denominations, tested packaging, identified motivations, and quantified brand perceptions. Scott is Executive Director of LifeWay Research.
Scott has written the following books:
- Multi-Site Churches: Guidance for the Movement’s Next Generation (2009)
- The Parent Adventure: Preparing Your Children For a Lifetime with God (with Rodney and Selma Wilson, 2009)
Kevin Walker – Research Assistant –
Kevin Walker is a research assistant for LifeWay Research and has worked on projects on topics such as multi-ethnic church planting, mega church growth and attendance, church planting, and congregational metrics. He also provides customer support for LifeWay Research’s online assessments (Transformational Church, Discipleship Pathway Assessment, and Church Planter Candidate Assessment).
Kevin earned both a Master of Divinity and a Master of Theology degree from Southeastern Baptist Theological Seminary. He also earned bachelor and master degrees in accounting from Louisiana Tech University. Kevin is married to Wendy and they have two children, Elizabeth and Davis.